HockeyGiant is the leading hockey equipment retailer in the US. We sell everything hockey. We also have a blog that posts regularly about all things hockey.
We're very excited to share this stop motion video with you. We took more than 2000 photos and spent 2 days at the rink for it. We tried to illustrate our company's mission in a more creative way.
The message behind this video is that hockey should be more accessible and technology will be the key to make that happen.
We had an amazing time with the HC Team filming this commercial. The people at 8 rinks (BC, Canada) were kind enough to let us stay the entire night from 10pm till 7am. It's literraly a dream to get 8 empty rinks with clean ice just for us!
Please enjoy the video and share it as much as you can. Check out the "Behind the scenes" photos below.
Every frame of this video has been taken individually
60% of the shots were carefully measured.
This is how we got the gloves to fly and then we just photoshoped our bodies out
The actor (Will) stayed 6 hours in this position enjoying the smelly gear while we were moving stuff around.
At the end, the glove were so stinky that we protected our hands with foil!
And this is how we got the helmet to fly at the end of the video!
You can find more photos on Facebook here.
I want to thanks Daniel, Will and Gordan for their incredible dedication in this project as well as The Hockey Shop and Aaron from 8 rinks.
Let us know what do you think about it!
